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THE COMPANY

The Aroma Company

At Aroma, we specialise in the design and production of espresso pod machines totally Made in Italy. We research and devise innovative and smart solutions to make our machines more and more appreciated both in Italy and abroad. We are a young company and for this reason we are able to renew ourselves and adapt to the ever more demanding market requirements. We never stop!

Our Origins

The idea of opening our company came from two fundamental elements: a deep love for coffee and a long-standing friendship.

It was 2008 when Giuseppe De Mauro, our founder, decided to open a new business with a childhood friend. Initially, he invested in the resale of espresso coffee pods and machines. This experience allowed him to observe the sector from close quarters, study a wide range of models and thus refine his knowledge to understand what improvements were needed to the dispensing systems of the time. 

After a year, Giuseppe decided to hand over the business to his partner and return to his homeland to his family. Once back home, he continued to study increasingly innovative dispensing systems, which over the years have been approved and patented.

Today the company is run by Caterina and Martina De Mauro, two young women who have chosen to carry on the family business following their father's example of research and innovation. 

This is our story, this is Aroma.

INTERVIEW WITH GIUSEPPE DE MAURO

FOUNDER AROMA

Mission

Our mission is one: to take Aroma and the waffle system further and further afield. Proudly exporting the true 'Made in Italy' of craftsmanship and professionalism all over the world. 

Vision

We believe in a new way of doing business, we work by following our personal values and not those of business. Every day we dedicate ourselves to Aroma with ethics, honesty and striving to continuously improve our products and processes making them more sustainable and innovative.

Increasingly eco-friendly

AROMA MACHINES, WITH ONLY 400W, ARE THE COFFEE MACHINES WITH THE LOWEST CONSUMPTION

RECYCLABLE MATERIALS

We are reducing the use of plastic as much as possible, from the packaging to the bodies, which are mainly made of stainless steel. We make durable products, in fact our machines can be repaired thanks to the spare parts that are always available. We do not make disposable products.

PATENTED LOW ENERGY CONSUMPTION

All our products have very low energy consumption, in line with European standards.

COMMITMENT TO BECOMING PLASTIC FREE

We are increasingly looking towards the green future. Our goal is to make 100% machines plastic free by 2025.

Our certifications

Our company is ISO 9001 certified, the most famous and recognised standard that defines the requirements for the implementation of a quality management system.

Controlled by an impartial body, the certified company is organised in such a way as to keep all aspects of the business under control and to ensure the reproducibility of performance in order to maintain and, above all, improve the quality standards provided.

Aroma Patents

OUR PATENTED ASSEMBLIES ARE THE BEATING HEART OF THE ENTIRE AROMA PRODUCT RANGE, THE FRUIT OF YEARS OF PASSION AND RESEARCH.


THE SMART GROUP

The smart unit was born from the market's need for a product capable of cutting costs and streamlining maintenance operations.

The smart unit does not include torpedoes, which often make descaling less easy, but more simply disassembles into three complementary parts, allowing free access to the entire heating unit.

  • HEATING BLOCK

    IN ALUMINIUM
  • WATER ROUTE

    TORPEDO-FREE
  • INTERVENTION THERMOSTAT

    TEMPERATURE 93°
  • SAFETY THERMOSTAT

    TEMPERATURE 145°
  • POWER

    380 W
  • ENERGY-SAVING SYSTEM

    PATENTED

THE STANDARD GROUP

The standard Aroma unit is the flagship of the entire production. Forged from years of testing and perfected in the process, this unit is mounted on the Gold line of aroma production.

Its all-brass version is dedicated to the HORECAROMA line. It is characterised by a particularly creamy delivery and temperature stability, thanks to the careful study of shapes and materials.

  • HEATING BLOCK

    ALUMINIUM/BRASS
  • DOUBLE TORPEDO

    BRASS
  • COFFEE PRESS

    BRASS
  • INTERVENTION THERMOSTAT

    TEMPERATURE 93°
  • SAFETY THERMOSTAT

    TEMPERATURE 145°
  • POWER

    400 W
  • CLOSING ADJUSTMENT

    MANUAL
  • ENERGY-SAVING SYSTEM

    PATENTED

All these innovations have allowed us to receive the prestigious UIBM patent from the Ministry of Enterprise and Made in Italy, for having brought greater utility or convenience by modifying known objects such as machines or parts of them, tools, instruments, capable of conferring a particular efficiency. A peculiarity of only a few states, including Italy.

Aroma in the world

More and more countries in Europe and around the world have already chosen the Aroma brand. Our goal is to become the international benchmark for the purchase of Made in Italy waffle machines.

RUSSIA
EUROPE
SOUTH KOREA

The Aroma team

HERE IS WHO FOLLOWS YOU IN YOUR AROMA EXPERIENCE

Catherine

CEO of Aroma. He coordinates all Aroma departments.

Martina

Martina, Project Manager. She works on all your customisation requests.

Marika

Customer Care Manager. Takes care of customers after the sale. He is the contact person for service and repairs.

Giuseppe

Founder of the company and developer of innovative solutions. He is the owner of all Aroma patents and the main point of contact in the company.

Nicola

Warehouse Manager. He is in charge of inbound and outbound logistics. He also coordinates all production lines.

Luca

General Manager and Operational Problem Solver. Responsible for incoming quality control.

Crescenzo

Co-Warehouse Manager. He follows your orders in production and takes care of logistics.

Raffaele

Horeca Production Manager. He is your reference technician.

Gianni

Export Manager. It defines commercial actions and policies for the proper development of foreign markets.

Serena

Marketing Specialist. He deals with every aspect of corporate marketing and communication.