Our commitment to the community and the environment
At Aroma, we believe that doing business also means caring for the world around us. That's why our commitment extends beyond coffee machines: we support cultural, social, and environmental initiatives that make a difference.
Plus Ocean: concrete help for the protection of the seas
Our commitment to the environment also includes protecting marine ecosystems. With our special Plus Ocean edition, we support the Elsa Association, which protects the Caretta Caretta turtles on the Domitian-Phlegraean coast.
We also actively participate in beach cleanups, helping to preserve our coasts and raising awareness among the community about the importance of environmental protection.
Aroma for the Oceans: Together with the Captain Paul Watson Foundation
We've launched a fundraiser to support the Captain Paul Watson Foundation, which is committed to protecting the oceans. For every purchase in our shop, you can choose to donate one euro to help us navigate a cleaner future together: every small gesture counts!
Sustainable technology: energy saving and durable materials
We design pod coffee machines built to last, using recyclable materials like stainless steel and equipped with patented energy-saving systems. Furthermore, thanks to our after-sales support and spare parts availability, each machine can be repaired rather than replaced, reducing waste.
Supporting the territory: culture as a common good
In the heart of the province of Caserta, amidst the agricultural expanses surrounding the Royal Palace of Caserta, lies the Royal Palace of Carditello, a historic jewel that represents a heritage worthy of preservation. Since 2019, we have been an official sponsor of the site and support numerous projects that promote its enhancement and public enjoyment. In collaboration with the Royal Palace of Carditello Foundation, we have created an exclusive line of coffee pods in four varieties: Arabica, Strong, Creamy, and Decaffeinated, to support some of the renovation work at the Royal Palace.
Alongside women
In January 2022, we chose to support the EVA ONLUS Cooperative, which runs anti-violence centers and shelters for abused women. For Valentine's Day, we purchased and donated products made by the cooperative's residents, along with our coffee machines, offering a tangible contribution to their economic independence.