Discover Aroma Connessioni: the heart of our stand at HOST Milano 2025.

This year, at HOST Milano , the Aroma stand is enriched with a new soul: a space designed to create connections , share experiences and build the future of coffee together.

It's called Aroma Connessioni and it's the beating heart of our presence at the fair: a meeting and networking place where roasters, baristas and industry professionals can get to know each other, exchange ideas and present their blends, uniting different skills and visions around a common passion, the perfect espresso .

A place where ideas (and collaborations) are born

In a dynamic context like that of HOST, Aroma Connessioni becomes a space for authentic dialogue.
Not just a stand, but a meeting point for people and projects , where coffee culture intertwines with creativity and innovation.
Here, conversations over coffee can turn into new collaborations, tastings into discoveries, and demonstrations into inspiration for those who work every day to offer unique taste experiences.

It is in this spirit that we imagined Aroma Connessioni : as an open environment, where everyone can share their knowledge and build lasting relationships, discovering our professional solutions and experiencing the Aroma pod system first-hand.

The Latte Art Throwdown: Creativity in a Cup

Among the most anticipated events in the Aroma Connessioni space is the Latte Art Throwdown , scheduled for Sunday 19 October 2025 .
A spectacular competition that will see some of the best professional baristas compete in a duel of technique, precision and style.
Round after round, participants will compete in creating iconic figures such as the classic heart, the leaf or tulip, and the free-form figure, creating a true visual show, punctuated by the rhythm of the steam and the concentration of their gestures.

The competition will be accompanied by an exceptional presence: Carmen Clemente , 2022 World Latte Art Champion , who will share advice and technical observations, enriching the event with her experience and artistic vision.

The competition will also be an opportunity to see the professional machines from the Aroma line in action, and test their power, consistency and continuity of the steam group firsthand, fundamental elements for those who work at intense paces and always seek the highest quality in the cup.

The Essence of Aroma Connections

The Latte Art Throwdown is just one of the moments that will make Aroma Connessioni a lively and participatory experience.
But, even more than the competition, what we want to convey is the spirit of sharing that animates every meeting.

Behind every cappuccino, every technical discussion, and every smile exchanged between professionals lies the desire to create real connections , to build a network that unites those who love coffee and turn it into a profession, an art form, and a culture every day.

At HOST Milano 2025 , Aroma Connessioni will be all of this: a meeting point where talent meets technology, tradition intertwines with experimentation, and every conversation can spark a new idea.

HOST Milan 2025
Hall 12 – Stand H12/K11
Aroma Connections – Coffee Roasters' Space
Sunday, October 19, 2025 – 3:00 PM