Our CEO at Federico II University in Naples for the Cultural Heritage Management Course

In the heart of Naples, at the Federico II University , a unique and engaging event took place today, transforming the classrooms of the Faculty of Economics into a journey through the scent of innovation and the taste of entrepreneurial success. The star of this extraordinary event? Our charismatic CEO, Caterina De Mauro , who gave a lecture as part of the Cultural Heritage Management course.

Aroma brought its history and success to the stage alongside Naples' rich cultural tradition. The class allowed students to immerse themselves in the world of our company, not just through a cup of coffee, but also through the narration of a fascinating entrepreneurial story.

During the lecture, Caterina De Mauro guided students through the key moments in Aroma's history, from its beginnings to its rise to become a benchmark in the pod coffee machine industry, illustrating key economic concepts applied to the Aroma case . She shared anecdotes and challenges faced along the way, emphasizing the importance of maintaining a clear vision and an unwavering commitment to quality and innovation.

But it wasn't just an overview of the company's history. Caterina De Mauro offered an in-depth look at Aroma's internal structure, demonstrating how strategic decisions, resource management, and customer focus contributed to its success. Students had the opportunity to explore the details of the production process and understand how the company culture embraces creativity and sustainability.

Aroma became an object of study , a tangible example of how passion, dedication, and innovative vision can shape an organization's destiny. Students were inspired to consider cultural heritage also in terms of dynamic businesses that contribute to the cultural and economic fabric.

The meeting at Federico II concluded with an interactive session where students could ask questions and share their thoughts. Transforming her lecture into a delightful blend of culture, history, and entrepreneurship, our CEO encouraged students to cultivate their passion, maintaining that every venture has the potential to become a story worth telling.