The Story of Aroma: A Journey into the World of Coffee Machines and the Ho.re.ca Sector.
For us, the story of Aroma isn't just a simple page on our website where we talk about the origins of our company. For us, it's much more, intertwined with precious moments in our family life and our growth. The first part of this story was published in Vending News , the renowned magazine specializing in the Ho.re.ca sector.
Our gratitude goes to the editorial staff of Vending News magazine for dedicating extensive space to chronicling Aroma's origins, starting with the founder's first challenge: our father, a bold entrepreneur who decided to compete with the market giants, proposing technological innovations that later laid the solid foundation upon which the company was built. In a seemingly saturated market, he chose to raise the bar by designing a new pod coffee machine that was qualitatively superior to the market standards of the time.
A legacy that makes us proud
We have inherited our father's legacy with pride and a pinch of courage, choosing to follow in his footsteps. This decision was not only an act of family continuity, but also a commitment to take on new challenges. Faced with a predominantly male-dominated industry, my sister Martina and I took on the arduous task of trying to differentiate ourselves from the others not only through technologically advanced production , but also by introducing new models that meet diverse needs and incorporating a wide variety of styles and colors.
Our Aroma coffee machines still have a long way to go, and this statement isn't just a declaration of intent, but a tangible commitment. Our determination to continue is supported by the knowledge that success in the industry requires constant innovation, attention to market needs, and a tireless dedication to quality. We also focus on social issues that are crucial to us, such as sustainability, energy saving, and the protection of endangered species, as is the case with the Plus Ocean project, launched in collaboration with the Domizia Association.
The Aroma philosophy
The word " Aroma " embodies not only our products, but also our philosophy. Aroma isn't just the name of our brand; it represents our intention to provide a sensory experience with every cup of coffee dispensed by our machines. Our focus on a variety of models and colors demonstrates our desire to appeal to a diverse audience, offering solutions that satisfy both lovers of tradition and those seeking a touch of modernity in their daily coffee.
In conclusion, Aroma's story is one of entrepreneurial courage, challenges accepted and overcome, and an enduring commitment to offering extraordinary coffee experiences. With the past as a guide and an eye to the future, we continue our journey into the world of coffee machines, eager to write many more pages to add to this story.
To read the full article, click here , and to find out how it ends, we recommend checking out the next issue of Vending News!
Cateria De Mauro
CEO
