Host Milano 2023, our success

The 2023 edition of HOST Milano , the global trade fair for the Ho.Re.Ca. sector, has just concluded. We witnessed the presentations of the biggest innovations in hospitality and catering.

Our participation

We at Aroma have also chosen HOST to present our latest addition: Iconica , our new pod coffee machine, the ultimate technological expression of our brand. Iconica combines the best technical features of our highest-performance models with a soft, sinuous, and elegant style. The patented design is by architect Bruno Cimmino .

This edition was crucial for us; we were able to see firsthand the results of years of work. We broke all records for visitors to our booth, met old friends, and met many new fans in person. Everyone loved our products, especially our new machine, which has already sold out. We've even restarted production of a second run for future pre-orders.

New markets

Our participation in the fair was highly rewarding, thanks in part to the many meetings we had with companies from around the world. We forged new synergies and entered many new markets, such as Europe, Australia, and Africa. We are very proud to be ambassadors of true Made in Italy around the world.

For us, HOST Milano was an iconic fair, in the true sense of the word!

https://www.youtube.com/watch?v=sDxYfayrJYc