The 2023 edition of HOST Milanthe world trade fair dedicated to the industry ho.re.ca. where we attended presentations of the biggest innovations in hospitality and catering.
We too of Aroma we chose HOST to present the latest addition to the house: Iconicaour new coffee pod machine, the highest technological expression of our brand. Iconica combines the best technical elements of our best performing models with a soft, sinuous and elegant style. The patented design is signed by architect Bruno Cimmino.
This edition was crucial for us, we were able to experience the results of years of work. We broke all records for visits to our stand, met old friends and got to know many new admirers in person. Everyone loved our products and in particular our new machine, which has already sold out. In fact, we have restarted the production of a second run for the next pre-orders.
Our participation in the trade fair was also very satisfying because of the many meetings with companies from all over the world, we forged new synergies and entered many new markets, such as Europe, Australia and Africa. We are very proud to be messengers of the true Made in Italy in the world.
For us, HOST Milan was a fair Iconicain the truest sense of the word!