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Host Milan 2023, our success

The 2023 edition of HOST Milanthe world trade fair dedicated to the industry where we attended presentations of the biggest innovations in hospitality and catering.

Our participation

We too of Aroma we chose HOST to present the latest addition to the house: Iconicaour new coffee pod machine, the highest technological expression of our brand. Iconica combines the best technical elements of our best performing models with a soft, sinuous and elegant style. The patented design is signed by architect Bruno Cimmino.

This edition was crucial for us, we were able to experience the results of years of work. We broke all records for visits to our stand, met old friends and got to know many new admirers in person. Everyone loved our products and in particular our new machine, which has already sold out. In fact, we have restarted the production of a second run for the next pre-orders.

New markets

Our participation in the trade fair was also very satisfying because of the many meetings with companies from all over the world, we forged new synergies and entered many new markets, such as Europe, Australia and Africa. We are very proud to be messengers of the true Made in Italy in the world.

For us, HOST Milan was a fair Iconicain the truest sense of the word!



Aroma at Triestespresso Expo

Now in its tenth edition, Triestespresso Expo is the benchmark event for coffee industry professionals.

From the coffee supply chain to espresso extraction, Triestespresso Expo is the most important biennial B2B trade fair in the sector, with over 13,000 visitors from all over the world at its last edition. An international event, hosted in the Capital of Coffee where, for over three hundred years, a highly specialised sector has been operating.

Here, at Trieste's picturesque Porto Vecchio, is the location of Triestespresso Expo, which for the 2022 edition will present itself in a new guise. Overlooking the sea, a stone's throw from the city centre of Trieste, Triestespresso Expo 2022 will be a riot of events dedicated to the world of coffee.
Features that make Triestespresso Expo 2022 an unmissable opportunity for international industry players.

We look forward to a cup of coffee together
at the Hall 30 - Stand 24

Aroma Fiera Host Milan 2021

On the occasion of Host Milano 2021, we would like to take a few minutes to celebrate the road travelled, the successes achieved and the projects we are proud of. 

Aroma is a company from Campania that was born in 2015 from Giuseppe de Mauro's passion for coffee and a family's desire to turn a dream into an opportunity.

In recent years, the watchword has not only been Innovation, but also Care: attention to detail, and above all customer and after-sales care, which sets us apart and makes us one of the most popular manufacturers on the Italian market.  

Host 2021 

At Host 2021, we are presenting ourselves with a more structured corporate set-up, the after-sales activity has been perfected with the opening of an additional 130 authorised technical service centres, the sales network covering the whole country has been strengthened, and new personnel dedicated to Customer Care have been hired.

Since September, we have been replicating this type of operation in Europe and beyond, especially in the countries where it is most present. The foreign market is in fact always important for Aroma, especially the Russian market for which the company has identified an important distributor. the short-term goal is to conquer the American market.

Important steps have been taken in the Italian market, starting with the exciting collaboration with Lollo Caffè, launched in 2018, which gave birth to the iconic Lollina; 2021 saw the start of a new partnership with Kimbo, with whom a supply and co-branding agreement was signed. At Christmas, the first novelties of this important collaboration will be launched on the market.

Many projects are in the pipeline, including the large new headquarters in the industrial area of San Marcellino (CE), ready by the end of the year. 

There are, of course, plans for new machines, a first taste of which is the Lollina presented at HOST in an even more attractive new look.